Beer is a major contributor to the national economy, uniting many sectors in its value chain – from the farmers of barley and hops, freight and transport sectors, a thriving retail market, restaurants, hospitality and tourism operators in every town and city across the country.

Beer is part of our heritage and has a legacy as a drink that brings friends, colleagues, and communities together. BASA promotes the responsible consumption of alcohol and advocates for targeted interventions that can successfully reduce alcohol-related harm.”