Welcome to the Beer Association of South Africa

“The Beer Association of South Africa (BASA) is dedicated to generating a more informed understanding and appreciation of beer’s modern role as South Africa’s alcoholic beverage of choice, as well as its contribution and value to the entire community.

Beer is a major contributor to the national economy, uniting many sectors in its value chain – from the farmers of barley and hops, freight and transport sectors, a thriving retail market, restaurants, hospitality and tourism operators in every town and city across the country.

Beer is part of our heritage and has a legacy as a drink that brings friends, colleagues, and communities together. BASA promotes the responsible consumption of alcohol and advocates for targeted interventions that can successfully reduce alcohol-related harm.”


~ Charlene Louw

CEO, Beer Association of South Africa

About us

250

Our Vision

A South Africa in which:

The beer economy is grown to the benefit of all through a supportive regulatory regime

The beer industry creates jobs and develops skills

A culture of responsible drinking is established

Beer is acknowledged as the lower alcohol option it is, compared to other alcoholic drinks

Beer culture is rightfully seen as part of South Africa’s tradition and heritage

Proactively Promote the Beer Industry

250

Our Mission

To further unity of purpose, dedication, and a shared vision of growth in the beer industry.

To ensure beer culture is celebrated through responsible consumption.

To emphasise the sector’s substantial economic and social contributions.

Empower, Educate, Advocate for the Beer Industry

250

Values

Excellence: We set high expectations for advocating for fair and equitable treatment of the beer industry

Knowledge: Provide expertise, direction, and resources to the industry.

Transparency: We are committed to open and honest communication and continuously improve on ways to organize what we share

Integrity: We operate with integrity, transparency and good faith in all of our interactions.

250

Strategic Goals

Enhanced Beer Reputation: Establishing beer as the modern, vibrant and responsible beverage it is.

Favourable Beer Regulation: Working with national and provincial governments to establish regulations and legislation that support economic growth.

Value Created from Strategic Partnerships: Identifying strategic partners through which the beer industry's relevance and primacy can be promoted.

Board of Directors

250

Charlene Louw

CEO

250

Richard Rivett-Carnac

Chairman

250

Millicent Maroga

Director

250

Wendy Pienaar

Director

250

Jordi Bormut

Director

250

Zoleka Lisa

Director

250

Nick Smith

Director

BASA Team

250

Archy Hlahla

Marketing, Communications and Stakeholder Management Manager

250

Matsatsi Nchabeleng

Personal Assistant to the CEO

250

Shawn Chauke

Programme Coordinator

250

Romario Gressel

Communications Intern

Become a BASA Member


Member Benefits

Through advocacy and stakeholder engagement BASA provides thought leadership to ultimately make a positive difference in the beer industry

BASA offers opportunities to be a part of forums, committees and events which promote networking and learning opportunities.

BASA represents the beer industry in national and provincial regulatory conversations

BASA’s strategic and global partnerships provide additional value for members

BASA works with accredited universities and training institutions to ensure continuous innovation on industry related topics

BASA plays an active role in the industry’s transformation and growth through various developmental projects

BASA keeps members abreast of important developments that impact the entire industry

BASA members play a pivotal role in the the enhancement of beer reputation.

Sign Up




.
0%
Some required fields are missing or are in the wrong format. Please review the form and submit again.

Meet our Members

250
250
250
250

In The News

Festive season travel | Promoting responsible drinking 

READ MORE>>

Quick View : Gate 5

READ MORE>>

Battle lines drawn as state plans to hike tax on booze

READ MORE>>

BASA joins forces with Massmart and SALBA to engage traders in KZN

READ MORE>>

Beer association submits proposal for alcohol excise tax policy review

READ MORE>>

South Africa's beer industry thrives, but jobs take a hit

READ MORE>>

Get In Touch

Contact Details


For media inquiries:

Archy Hlahla

Marketing | Comms | Stakeholder Management


Cell:  +27 78 079 8867

Email: archy@beersa.org

250
250
250
250
Enquries




0%
Some required fields are missing. Please review the form and submit again.
Sign Up For BASA Newsletter



0%
Some required fields are missing. Please review the form and submit again.