Welcome to the Beer Association of South Africa
“The Beer Association of South Africa (BASA) is dedicated to generating a more informed understanding and appreciation of beer’s modern role as South Africa’s alcoholic beverage of choice, as well as its contribution and value to the entire community.
Beer is a major contributor to the national economy, uniting many sectors in its value chain – from the farmers of barley and hops, freight and transport sectors, a thriving retail market, restaurants, hospitality and tourism operators in every town and city across the country.
Beer is part of our heritage and has a legacy as a drink that brings friends, colleagues, and communities together. BASA promotes the responsible consumption of alcohol and advocates for targeted interventions that can successfully reduce alcohol-related harm.”
~ Charlene Louw
CEO, Beer Association of South Africa
About us
Our Vision
A South Africa in which:
The beer economy is grown to the benefit of all through a supportive regulatory regime
The beer industry creates jobs and develops skills
A culture of responsible drinking is established
Beer is acknowledged as the lower alcohol option it is, compared to other alcoholic drinks
Beer culture is rightfully seen as part of South Africa’s tradition and heritage
Proactively Promote the Beer Industry
Our Mission
To further unity of purpose, dedication, and a shared vision of growth in the beer industry.
To ensure beer culture is celebrated through responsible consumption.
To emphasise the sector’s substantial economic and social contributions.
Empower, Educate, Advocate for the Beer Industry
Values
Excellence: We set high expectations for advocating for fair and equitable treatment of the beer industry
Knowledge: Provide expertise, direction, and resources to the industry.
Transparency: We are committed to open and honest communication and continuously improve on ways to organize what we share
Integrity: We operate with integrity, transparency and good faith in all of our interactions.
Strategic Goals
Enhanced Beer Reputation: Establishing beer as the modern, vibrant and responsible beverage it is.
Favourable Beer Regulation: Working with national and provincial governments to establish regulations and legislation that support economic growth.
Value Created from Strategic Partnerships: Identifying strategic partners through which the beer industry's relevance and primacy can be promoted.
Board of Directors
Charlene Louw
CEO
Richard Rivett-Carnac
Chairman
Millicent Maroga
Director
Wendy Pienaar
Director
Jordi Bormut
Director
Zoleka Lisa
Director
Nick Smith
Director
BASA Team
Archy Hlahla
Marketing, Communications and Stakeholder Management Manager
Matsatsi Nchabeleng
Personal Assistant to the CEO
Shawn Chauke
Programme Coordinator
Romario Gressel
Communications Intern
Become a BASA Member
Member Benefits
Through advocacy and stakeholder engagement BASA provides thought leadership to ultimately make a positive difference in the beer industry
BASA offers opportunities to be a part of forums, committees and events which promote networking and learning opportunities.
BASA represents the beer industry in national and provincial regulatory conversations
BASA’s strategic and global partnerships provide additional value for members
BASA works with accredited universities and training institutions to ensure continuous innovation on industry related topics
BASA plays an active role in the industry’s transformation and growth through various developmental projects
BASA keeps members abreast of important developments that impact the entire industry
BASA members play a pivotal role in the the enhancement of beer reputation.
Meet our Members
In The News
Festive season travel | Promoting responsible drinking
Quick View : Gate 5
Battle lines drawn as state plans to hike tax on booze
BASA joins forces with Massmart and SALBA to engage traders in KZN
Beer association submits proposal for alcohol excise tax policy review
South Africa's beer industry thrives, but jobs take a hit
Get In Touch
Contact Details
For media inquiries:
Archy Hlahla
Marketing | Comms | Stakeholder Management
Cell: +27 78 079 8867
Email: archy@beersa.org
