About Us

Our Vision

A South Africa in which:

The beer economy is grown to the benefit of all through a supportive regulatory regime
The beer industry creates jobs and develops skills
A culture of responsible drinking is established
Beer is acknowledged as the lower alcohol option it is, compared to other alcoholic drinks
Beer culture is rightfully seen as part of South Africa’s tradition and heritage
Proactively Promote the Beer Industry

Our Mission

To further unity of purpose, dedication, and a shared vision of growth in the beer industry.
To ensure beer culture is celebrated through responsible consumption.
To emphasise the sector’s substantial economic and social contributions.
Empower, Educate, Advocate for the Beer Industry

Our Values

Our core values guide our organizational decisions and actions. BASA’s values are at the heart of its culture, and they help determine how we invest our time and resources by guiding our priorities and decisions.

BASA’s values are: