Tell the story of the beer industry
In order to enhance the reputation of the industry and create a beer culture in the country, we will start actively sharing and promoting the many positive stories coming from the sector. This includes the fact that it is the most popular alcohol beverage in terms of volume and value, it is a key job creator and economic contributor and it is a diverse, increasingly transformed sector with the growing craft beer community helping differentiate the industry and increasing consumer choice.
Support improved regulation within the beer sector
Improved regulation is critical for the sustainable growth of the sector. The BASA will work with government to ensure greater compliance within the industry and to develop. a regulatory framework that facilitates the entry of new participants and encourages diversification of ownership. This will include a mutually beneficial excise regime where the needs of government are met while reducing the cost burden on the industry and addressing unemployment at the same time.